Value-Based Pricing for Your Creative Work

Let’s 10x your pricing in 60 seconds 👇 Hands down the best way to price your projects is based on the end result or what many people call value based pricing. Before I explain make sure to follow @nashhagen for more free creative business sauce. ⚡️Value based pricing Here’s how it works. Day rates and hourly rates assume your only value, is the TIME you physically spend shooting the content or editing. Which by that logic means that if you spend 2x as long shooting you would get paid 2x as much which means it should be at least a 2x more effective video right? 😵 Not even close! What value based pricing does is takes the value away from the time you spend making the project, and instead puts it on the anticipated end result. Why are companies wanting you to make content in the first place? Is it because your time is so valuable and they just want a piece of it? No. It’s because they want more awareness, leads, sales, status etc. So if that’s the end result they’re after, then you can tailor your pricing to speak to that. Here’s an easy example. You make a web banner video for a site that’s currently converting at 1% They get 50k visitors/mo The average sale is $100 So they get 500 sales for a total of $50k in rev If you make a video that just helps increase the conversion rate by .5% (so now it’s 1.5%) They still get 50k visitors They still sell for $100 But now they get 750 sales for $75k in rev. You just helped ad $25k/mo in rev which is $300k/yr with 1 video. So you tell me. Do you think that video is worth more than a $2000 day rate? I would venture to say it’s worth at least $20k Be blessed and stay stoked 😎🤙