This 1 tip will skyrocket your close rate as a content creator 👇 Sell the destination not the trip to get there 🌴 Most creators sell content (which makes sense) but the reality is most clients don’t care about content. They care about what content will do for them. Increased reach, better ad performance, higher ROAS, conversion rates, branding, etc. they can get those outcomes from a slew of different ways including SEO, email marketing, etc. so the pitch is not I’ll make content for you, the pitch is I will help you achieve (insert dream outcome) and this is my strategy to get you there which so happens to include content. It sounds subtle but it’s the difference between chasing low paid gigs to basically naming your price. When you pitch the destination, the route they take (content marketing) becomes largely irrelevant to them because it is the end goal theyre after. Now your job isn’t to convince them to buy 10 or 15 photos. Your job is to show them how those photos result in their dream outcome. If you want to know how to do this for yourself DM me CREATE and I’ll show you how! You’re gonna wanna save this one! 📲 Follow @nashhagen (that’s me) for more creative business tips 🎥
This 1 tip will skyrocket your close rate as a content creator 👇 Sell the destination not the trip to get there 🌴 Most creators sell content (which makes sense) but the reality is most clients don’t care about content. They care about what content will do for them. Increased reach, better ad performance, higher ROAS, conversion rates, branding, etc. they can get those outcomes from a slew of different ways including SEO, email marketing, etc. so the pitch is not I’ll make content for you, the pitch is I will help you achieve (insert dream outcome) and this is my strategy to get you there which so happens to include content. It sounds subtle but it’s the difference between chasing low paid gigs to basically naming your price. When you pitch the destination, the route they take (content marketing) becomes largely irrelevant to them because it is the end goal theyre after. Now your job isn’t to convince them to buy 10 or 15 photos. Your job is to show them how those photos result in their dream outcome. If you want to know how to do this for yourself DM me CREATE and I’ll show you how! You’re gonna wanna save this one! 📲 Follow @nashhagen (that’s me) for more creative business tips 🎥
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