The Hard Truth About Being a Travel Creator
The hard facts š
Most people āteachingā how to be a travel creator donāt actually know how to create a real business.
They maybe made a few videos that went viral, got a couple free stays, maybe even 1-2 paid gigs and now theyāre an industry expert. But hereās the problemā¦
They dont know how to create value which is a fundamental business necessity.
Spamming brands with media kits and outreach templates doesnāt provide value and makes you look desperate.
So if you follow their advice itās like the blind leading the blind. You canāt expect someone whoās never been where you wanna go to teach you how to get there.
Honestly the reason I started posting this stuff is because I saw so much misguided info on the internet. Stuff that kept me stuck in free collab land for years (and almost bankrupted me).
It wasnāt till I did literally the opposite of the mainstream advice that I was able to start closing 5 figure deals with big brands.
And I donāt blame the course shilling crowd for doing it from a monetary perspective. Preying on peoples primal desire for a cool lifestyle is a great marketing gimmick, but itās a horrible way to build a sustainable business.
So hereās what you need. No BS.
1. A core offer. Something you can easily sell and will bring enterprise value to the business. Hereās a hint: in 2024 content itself is not that valuable (thus the free collabs) so you gotta have a better process for using content to get results.
2. Proof that you can actually deliver the value youāre claiming (case studies and testimonials).
3. A way to consistently generate leads, turn those leads into cash, and keep the clients paying you every month (sales and retention)
4. A repeatable process so you can hire yourself out of things you donāt want to do.
Like I said, Iām not a guru, but I have been consistently working with the top brands in the travel industry for the past 5 years.
If you need help DM me āPLAYBOOKā and Iāll send you my 0-100k creator playbook (itās free)
Be blessed and stay stoked šš¤