The Truth About Growing a Social Media Following
The real truth 👇
🛑 But first comment “997” if you want the cheat code.
Here’s the sad thing. I spent every day for the better part of 2 years posting, engaging, and trying to grow a following.
Of course I wasn’t making any money off of it (or working with the clients I wanted to) so I had to take random side gigs and weddings to be able to survive.
And then it started to happen. I grew to over 75k in about 2 years but then I realized something really discouraging.
1. I didn’t get many inbound leads so I still had to pitch
2. The leads I did talk to were only interested in offering free trades
3. I had built a following of a bunch of people that would never hire me
It was actually slightly depressing because I realized I wasted 2 years.
I was stuck in the same cycle.
Pitch -> get told they don’t have the budget -> I accept the trade because I can “use it for my portfolio -> I immediately regret because I realize I’m no closer to making a living and it takes a lot of time -> REPEAT.
It took me way too long to realize it happens this way for not only me but about 97% of creators for 3 core reasons.
1️⃣ I was selling the wrong clients. The people that literally everyone was pitching
2️⃣ I wasn’t unique. I was selling the same thing everyone else was so why wouldn’t they go find someone else to do it cheaper.
3️⃣ I had no proof of results (no client logos don’t mean anything)
So I knew I needed to do something different.
I needed to forget what all these creator gurus said and take inspo from the production companies that had been in business for years.
I needed to prove that content was worth paying for.
And once I did, clients stopped assuming I would work for free, didn’t ask me for my IG, and were willing to pay top dollar.
It’s a process I now call the Growth creator model. And it’s what my creator clients use to close deals like clockwork.
👉 If you want to learn more about how it works, comment “997” and I’ll send you a video breakdown.
Be blessed and stays stoked 😎🤙