The Retainer Playbook: Scaling Your Content Business

Here’s the sauce 👇 Hands down the best thing you can do to scale your content business in 2024… Retainers 🔁 Getting clients to pay you for content on a consistent recurring basis 🙌🏽 Yes you read that right… the words “clients” and “consistent” in the same sentence! For years I rode on the freelance rollercoaster. I’d land a big project one month and be over the moon when the check hit my account, only to have absolutely nothing coming in the month after and having to scramble to piece together some random gigs to make ends meet. Not really the vibe 💀 That’s when I came across the concept of retainer clients. It’s simple. Clients pay you every month (or every quarter) for a set amount of deliverables. It’s a win for the client because they have consistency in content frequency, style, and vendor… And it’s a win for you because you have predictable income coming in every month. It’s almost like a salary expect you aren’t capped (and you can give yourself more than a 3% raise 😂) It’s also how my client Andrew was able to scale to a consistent $18K/mo in just 4 months of working together. So if you’re tired of unpredictable revenue and are ready to start booking retainer clients, I just launched my retainer playbook! It includes 10 content (photo and video) retainers I have personally sold in the travel, hospitality, restaurant, ecom, and software niches And it shows you… 🤔 Who to sell the specific retainer to 😎 How to sell it 📷 What you should include as deliverables 💸 What you should charge 🤑 BONUS: Optional upsells Comment “MRR” for the link! Be blessed and stay stoked 😎🤙