The Importance of Learning How to Sell as a Creative
The SKILL š
šøBut first be sure to follow @nashhagen for more creative business tips.
As a creative, I always viewed the business side of freelancing as a scary topic.
I didnāt want to be sleazy and come off pushy. I didnāt want to learn how to sell and Iād rather just stay in my lane.
But staying in my lane almost bankrupted me š
It got to a point where I had to make a decision. Learn how to sell myself
OR
Get a job I didnāt want so I could pay my bills.
I reluctantly chose the former and promptly went 0-27 on my first 27 sales calls š
But I learned a few valuable lessons š
1. You canāt fail if you donāt quit. Most people would be given up after call 2 let alone 27.
2. If you canāt sell, youāll be price shopped to 0 cause someone else is always willing to do it cheaper.
3. If you donāt know your value how could you expect to charge it.
4. Trying to sell with no plan is like going to a shoot with no shot list. Yeah you might get lucky but youre shooting blind.
5. You arent just competing against other creators, but also marketing agencies, production companies and more that have been in the game for years.
If you donāt think they have a dialed sales process then youāre in for a rude awakening.
Not knowing how to sell is like never training and showing up to a heavy weight championship fight against Mike Tyson in his prime and expecting to win.
It doesnāt work.
I took a bunch of initial punches and almost got knocked out, but I learned the game in the process and have broken it down into a simple framework I call T.A.R.G.E.T
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Be blessed and stay stoked šš¤