How to Sell Results, Not Just Content

Your guru is wrong 💀 You’ll want to read to the bottom 🤙 💣And unless whoever your listening to has been able to pitch multiple 5 figure projects to boutique and international resorts I’d recommend pulling up a seat and taking notes (and maybe save a seat for your guru too 😂) Say it with me… I DON’T sell content. I sell RESULTS. Here’s how it works 👇 1. Pick a niche that you know a lot about. If you don’t know about it, then do some research. It’s gonna be impossible to sell a solution to a pain you don’t know exists. 👉Here’s some ideas to get you started: ✅Who’s the ideal customer? ✅Are they reaching them effectively? ✅What’s their occupancy like (even in slow season)? ✅How are they getting most of their business? ✅Do they have features they’re not advertising well? ✅What sucks about their current process? 2. Once you know your client, create a simple path to their ideal outcome using content. Mine is called the social accelerator program and it basically shows them what needs to happen step by step to get to their ideal scenario. It also simultaneously combats any objections they may have. 3. Offer a free value video to decision makers that breaks down case studies and why your strategy will help them achieve what they’re looking for. 4. Get on a call and help them bridge the gap between where they are and where they want to be using your content. Ex. They have a 1% conversion rate and want to raise to 3%. How can you get them there? 5. Sell a monthly retainer in the mid 4 figure range positioned as the best opportunity to get to their goals that’s cheaper and more efficient than alternatives they’ve tried. 6. Repeat a few times and you got a 6 figure business. 📌 If you want a full breakdown of the process Comment “PLAYBOOK” and I’ll send you my FREE 0-$100k travel creator guide. Be blessed and stay stoked 😎🤙