Believe it or not there’s actually ways you can psychologically position your services to be more appealing to potential customers. Although there’s many more than I described, here’s 5 of the most common (#5 is my favorite)… ✅ Loss aversion - People are more sensitive to loss than gain. If you give them $100 they will be happy but will be 2x as unhappy if you take $100 ✅ Perceived value - make you offer seem way more valuable than the price you charge ✅ IKEA effect - people pay more for custom ✅ Experience hacking - people pay more for a similar service if the experience is superior ✅ Sell the vacation - sell the dream outcome not the steps to get there. Sell your results not the content itself. Which one of these have you tried? You’re gonna wanna save this one! 📲 Follow @nashhagen (that’s me) for more creative business tips.

Believe it or not there’s actually ways you can psychologically position your services to be more appealing to potential customers. Although there’s many more than I described, here’s 5 of the most common (#5 is my favorite)… ✅ Loss aversion - People are more sensitive to loss than gain. If you give them $100 they will be happy but will be 2x as unhappy if you take $100 ✅ Perceived value - make you offer seem way more valuable than the price you charge ✅ IKEA effect - people pay more for custom ✅ Experience hacking - people pay more for a similar service if the experience is superior ✅ Sell the vacation - sell the dream outcome not the steps to get there. Sell your results not the content itself. Which one of these have you tried? You’re gonna wanna save this one! 📲 Follow @nashhagen (that’s me) for more creative business tips.