How To Pitch Yourself To Brands For Paid Campaigns As A Blogger

Learn how to pitch yourself to brands for paid campaigns as a blogger! Approaching brands and feeling confident to pitch paid blog campaigns and influencer partnerships doesn't need to be hard. In this video, I share three powerful tactics for making money working with brands -- specifically when it comes to turning a potentially unpaid collaboration into a paid one! FREE WORKBOOK: http://bit.ly/brand-pitching Click above to grab my FREE workbook -- which includes plug-and-play brand pitch templates! Truth: Many of my paid partnerships don't start out with me receiving a proposal with a stated budget. Instead, I need to take certain actions to ensure that I am paid for my services, which is what we are going to dive into in this video. But, first, before we get started, I want you to head to the description box where I have a link to a brand new free workbook I've created on successfully pitching brands. It's going to show you exactly what you need to do to see success with your brand pitching efforts, and even better, I am going to share with you my best performing email pitch templates. So, you just put in your own information, and you've got a done-for-you email pitch template ready to go. So, go grab that right now. I'll be waiting. All right. Let's dive into my brand pitching tips for turning an unpaid campaign into a paid one. Tip number one, flip the pitch. Sometimes brands and tourism boards will email you saying they'd love to work together with no mention of a budget, and this is because they want to put out feelers to see what they can get from you for free, and who can blame them. There are so many content creators who are willing to work in exchange for promises of exposure or for free products. Now, don't take this non-mention of payment as a bad sign. Get excited that this brand or this tourism board has shown interest in you, that they're excited to work with you, that they see value in you, and send them something like this. Let them know that you're also excited to work together, pending that you are, and make it clear how they would benefit from a partnership, such as getting in front of your highly engaged solo female travel audience who would benefit from their product. Highlight any relevant past campaigns and make it clear how you stand out from the crowd. Finally, let them know that you've attached your rate card for their reference and that if all sounds good, you'd love to hop on a call to discuss further, "How does Friday at 2:00 p.m. EST sound?" Your goal here is to get them on the phone and start building that relationship. Start doing this, and you'll be surprised how much flipping the pitch can benefit you. Now, for tip number two. Ask to be paid for "deliverables." Sometimes it's tough for a PR rep to get budget approval for a campaign that's promising exposure. However, if they can tell the brand that they're paying for something tangible, such as high resolution photo or a professional video that they can use on their channels, well, it's going to be much easier to get that budget that you're seeking. And, finally, for tip number three, ask to be paid per "benefit received." Now, I've personally found this to be really powerful when working with smaller brands who maybe don't have a big budget or who are scared to work with bloggers for campaigns that don't have these clear tangible outcomes. So, make those outcomes clear. What I've done in the past is I've gotten paid for, say, every email address I've given the brand that they can then use for their email marketing efforts or for every app download that I've been able to get them. The really important thing to remember here is that you need to have a highly engaged targeted audience to promote this to because if you don't have an audience that's going to take the action that you want them to, you're not going to end up getting paid. So just a little tip here with that. You want to make sure that you're constantly building your email list with targeted subscribers, and you also want to make sure that you are regularly email them at least once per month valuable helpful content that will keep you front of mind, that will lead to your audience trusting you and just building that relationship with your community.