GET LUCKY! 🛍✨
We had the honor of participating in the annual Fukubukuro at @royalhwnctr this year! We hand-selected and filled these exclusive lucky bags with his and her items from retailers at the center such as @deandeluca_royalhawaiian, @forever21hawaii, and @lesportsac. The best part? You’re able to bid on these surprise bags on December 28th at 12pm HST! All proceeds will be donated to @helpinghandshawaii, in collaboration with Royal Hawaiian Center’s Adopt a Family Program. For more information, check out @royalhwnctr #FukubukuroRHC #Ad
.
Fukuburo means “lucky bag” in Japanese. It’s a Japanese retail tradition which offers shoppers the opportunity to receive significant discounts on “lucky bags” sold for half of their retail value. The Fukubukuro bags can be filled with restaurant gift cards and a mix of accessories, handbags, beauty products, and so much more!
.
This tradition began in a Tokyo department store in the early 20th century, but grew so much in popularity that it has spread across Japan and even across the Pacific Ocean to Hawaii. Japanese superstition has it that the good fortune in one’s Fukubukuro bag reflects the luck they will have in the New Year.
.
.
.
.
.