After talking with literally thousands of creators, I’ve realized that most don’t have any plan of action on how they run their business. Aka they rely on luck. They don’t have a dialed in offer They don’t have a acquisition system They don’t have a framework for closing deals Their pricing is random and sporadic And guess what, they don’t get paid much and have minimal client results. And just for the record, posting to instagram, engaging, and hoping to go viral (like what so many creator gurus teach) isn’t a strategy because it requires multiple layers of luck. 1. That the video actually goes viral 2. That a brand sees it and actually wants to reach out 3. That they will be willing to pay you In other words it’s not a strategy, it’s a crapshoot. I don’t like leaving my business up to chance so that’s why I developed a system to bring consistency to the mix. So I can track key metrics and know what I need to do to improve. If you want to be average (aka get free collabs, scrape by, be treated as a commodity) then continue relying on luck, but if you want to have a sustainable business you need to make a plan. If you want to see what that plan entails DM me “TRAINING” and I’ll send it over!
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