Stop Working for Free in Content Creation

Yet so many of you make this trade 👇 I’m also roasting my past self. Not to mention the people that sell courses on how to do it 💀 Name another industry that encourages people to work for free. I can’t think of 1! In fact when you go to trade shows they typically talk about how to increase profits not completely ignore that they are a vital part of surviving 😂 So here’s the deal👇 If you want to make money shooting for resorts and travel companies you have to treat it like a business. So how do businesses make money? They provide a valuable product or service for their customer. If the customer doesn’t think it’s valuable they won’t pay or find something else. This should give us a hint as to the reason many creators struggle to get paid… 1️⃣ They pitch that they want a free stay (how could you expect to be paid if you are positioning yourself as someone who wants a free stay. 2️⃣ They don’t offer anything valuable. Content is a commodity that many people can do so it’s extremely easy to be price shopped. 3️⃣ They don’t value they’re own work. They’d rather take the “free” vacation (that’s not actually free) than build a sustainable business. It’s not enough to have a drone, or a high quality mirrorless. Those are gimmicks. You have to know HOW to provide real value to a client through content. And the only way to do that is to help them achieve their greater business goals. When this concept finally clicked for me it was like a lightbulb went off. So I started brainstorming every single reason someone wouldn’t hire me and contrasted it with a solution for how I could solve that for them. And that became what I now call the “Growth Creator Model” It’s what me and my clients have used to get resorts on retainer and pitch multiple 5 figure deals (scroll through my client wins highlights and you’ll see) I’m gonna drop a training early next week for my newsletter subs that explains the model and more importantly how you can implement it for yourself. If you are getting trades and struggling to be perceived as a real pro this is for you! Comment “GROWTH” and I’ll send you the waitlist link. Be blessed and stay stoked 😎🤙