Do this if youāre struggling to get responses to your outreach š 1. Make an email a brand actually wants to read. No one likes the person that just talks about themselves at the party. If your message is all about you, why youāre qualified, what you do, why you want to work with them, that usually falls on deaf ears. But if you offer to help them do something with 0 strings attached they are far more likely to hear you out in the future. Give value up front! This could be a brand audit, strategy breakdown, viral video idea, or anything else you think could genuinely benefit the brand in getting to their end goal. PRO TIP: donāt include these in the first email. See point 2. 2. Make it a minimal friction Ask. Remember youāre just a random stranger on the internet to the brand at this stage of the game. No one has time to read a book of an email, look at your media kit, review pricing, and read an entire pitch deck, etc. it takes way too long and itās high friction so therefore you get ghosted. Instead make the response as simple as a yes or no. If you followed the first step and actually offer value up front, then the ask could be something like āwould you be opposed if I shared a quick video breakdown of how x company got y dream outcome and how we can do it for you too?ā If you want a more in depth breakdown of this strategy DM me OUTREACH on IG and Iāll send you a free video training.
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