The Truth About Lifestyle Marketing for Travel Creators

Don’t fall for lifestyle marketing 👇 There’s a sleazy sales tactic spreading around IG promising a lavish cool lifestyle if you become a travel creator. I’ve even seen people say you can get hotel stays with no experience 💀 Now while that may have a shred of truth, this is why I don’t market my lifestyle as a selling point. Because lifestyle marketing (aka flexing your highlight reels of your day) isn’t just lazy marketing. It’s also flat out fake. If you follow a guru and who: 🚩 Makes you feel that they never work and just get to do amazing things every day. 🚩 Uses their experiences to prove they know how to get you results. 🚩 Doesn’t give any actionable advice about what YOU can do to build your career. They’re not making money because their program helps their clients radically transform their business and life. They’re making money by using a bunch of scammy tricks that prey on people’s primal desires for travel and luxury 🫢 And the part they don’t tell you… If you truly want to make a living in this industry, it’s work. It’s not like 1 hr a day. It’s often 10 hr shoot days. Let’s be real. Every shot you see in these videos is staged. I know because I do this for a living. That shot of them chilling at the pool was probably staged and reshot 5-10 times. In fact they probably didn’t do much chilling at all that trip 😂 And that’s cool because that’s what it is. It’s not getting paid to just hang out. You get paid because of a certain skill set. So for everyone in the back… 🥴 Your IG aesthetic is is not social proof! It’s not proof of value! It’s not proof of expertise! And it’s not even proof that you can do it yourself (free collab anyone) 😬 I’m so passionate about this because I see so many people falling prey to a false promise when what they really need is the skill set to build a business. That’s why I give away so much for free (just check out my page) So if you want tangible actionable advice on how to really build a travel creator business without growing a following or feeling like a fraud… Comment “PLAYBOOK” and I’ll send you my free guide that shows you exactly how! Be blessed and stay stoked 😎🤙