The Right Way to Compare Yourself in Business

Ok hear me out 👇 I built my entire business (and still do) on comparison but it’s not what you think. It’s not about IF you compare yourself. It’s about WHAT you compare. Comparing things like lifestyle and vanity metrics (likes, followers, etc) is useless. It’s at best a non factor and at worst debilitating. But every great business in the world has a standard they compare against and that standard is their previous best effort and what it takes to win. So instead of comparing useless stuff, you need to compare things that actually move the needle. Strategy Nuance Messaging And ultimately data The only reason I know how to make videos that convert for myself and my clients is because I’ve personally made thousands and studied tens of thousands of videos, and have been able to break down the strategy. And because I have such a large sample size, I can pick out the top 10% and replicate the success by tweaking small things. But if I never studied great content (comparing my strategy to the top) and never looked at my previous successes and failures (comparing myself to my past self), then I would still be guessing. Everything would be left up to luck and I would have no way of predicting a video would do well. And let’s be honest. Would you rather hire someone who has tens of thousands of reps at getting better or someone who insists on living in a bubble because they can’t fathom that someone may know more than they do? 🧐 Survey says the first ones getting hired And it’s the same for every other aspect of business. Outreach, sales calls, team building, etc. Because the only way to get better is to know what needs to be improved. And the more data you have to compare, the more informed your improvements will be and the faster you’ll succeed. 🛑 If you want to see the only 3 metrics you need to be measuring (read: comparing) than comment “997” and I’ll shoot over a free video that breaks it down! Be blessed and stay stoked 😎🤙