Content Creators Must Adapt to Market Needs

The harsh reality 👇 5 years ago, you could post a well edited photo or video and it would crush on social. Influencers could take a selfie holding a product and sales would fly through the roof. I know cause I lived through that era. But not anymore. Now everyone and their grandma has a camera is growing an audience and can “create content” And here’s the scary part. A lot of them are not only talented, but also extremely willing to work for exchange or free. It’s real hard to compete with free unless you can do one better. And what’s that? Make content that GETS ACTUAL RESULTS 🔥 Gone are the days of content being a novelty. It’s now a necessity for every brand. And they don’t just need stuff that looks nice, they need stuff that drives sales, increases conversions, optimizes their ad spend and grows the brand. Sorry to break it to you but if your pitch is “I can take some pretty pictures” that’s not gonna cut it moving forward because so can a lot of other people lined up behind you. And no, it’s not enough to have better quality or FPV or another gimmick. 3 years ago doing video was considered to be a special skill, now it’s an expectation. FPV videos were guaranteed viral, now people have gone numb. The times have changed and if you don’t adapt to the market needs you’ll be left behind. So what do you do instead? You become a growth creator. You work with companies to develop content that’s designed to serve THEIR goals. You don’t just shoot a random compilation video. You sus out where the problem point is, how you can either drive awareness or sales to solve that problem through content, and you pitch that. But I hear it all the time. Nash I don’t want to learn how to market and sell. I’m just a photographer or filmmaker. That’s great but if that’s the case you’ll need to get a job at an agency or something because this is the direction the freelance market is going if you want to make a livable income in the next 5 years. So if you want to learn how to pitch yourself like a growth creator… Comment “PLAYBOOK” and I’ll send over my full guide that details the entire process. Be blessed and stay stoked 😎🤙