The Value of Licensing Your Content

I was scamming myself! 👉 Save this trick to use it yourself 👈 I would charge a single day rate, hand over the edits and call it a day. And I was happy with that until I realized. I was scamming myself 🥴 I was actually giving away the most valuable part of my content for free without even knowing it. The usage 🤦🏻‍♂️ Let me explain👇 Whenever you create content (whether you were paid or not) you own the copyright as the creator. This means you dictate who, where, and when the content can be used and can charge a fee to anyone who wants to use it. The only exception is if you are an employee or it’s a work for hire agreement so make sure to read your contracts 👀 This is the exact model that sites like epidemic sounds, motion array, etc use. Someone owns the asset and they charge a fee for you to use it in certain situations. So because you legally own content, the only way brands can use the content is if you agree to grant either a transfer of rights/ownership or a LICENSE. Thats how creators like my client in the video are able to charge the big bucks for stuff they already shot. He charged them a fee to create the content (his time and talent) and an additional fee for the right to be able to use the content for a specific use case just like how epidemic sound does. I just filmed a video breakdown of how this works as well as how to charge for it. It’ll be out next week, but it’s only gonna be for my newsletter subscribers. So if you want access to that when it drops comment “LICENSE” and I’ll send you more info. Be blessed and stay stoked 😎🤙