How to Handle Ghosting in Sales
The script (save this for later)
š BTW if you want my full sales framework comment āSCRIPTā and Iāll send it over.
First off letās define āghostingā š»
Ghosting IS NOT sending a cold message and never getting a response (thatās ignoring).
Ghosting IS when the prospect has showed some kind of positive interaction with you like interest in learning more, a call, asking about rates, etc. and then they stop communication.
So then how do you move forward?
Well you donāt say things like that
āJust following upā
āJust checking inā
āDo you have any updatesā
āCircling backā
Etc.
All of these things make you appear desperate for the client which is sales sin #1!
Instead youāll send 2 followup emails thatās are very nonchalant and leaves the ball in the clientās court. The goal is to appear detached from the outcome.
Send these about 3 days between each other.
Email 1: āhey {name}. Havenāt heard from you in a while. Where should we go from here?
Email 2: hey {name}. Did I just get ghosted LOL?
If they still donāt respond to those chances are they arenāt interested anymore and you can send another followup in a few months.
If you want access to my full sales framework for closing photography clients just comment āSCRIPTā and Iāll send it over!
Be blessed and stay stoked šš¤