How to Handle Ghosting in Sales
The script (save this for later)
đ BTW if you want my full sales framework comment âSCRIPTâ and Iâll send it over.
First off letâs define âghostingâ đ»
Ghosting IS NOT sending a cold message and never getting a response (thatâs ignoring).
Ghosting IS when the prospect has showed some kind of positive interaction with you like interest in learning more, a call, asking about rates, etc. and then they stop communication.
So then how do you move forward?
Well you donât say things like that
âJust following upâ
âJust checking inâ
âDo you have any updatesâ
âCircling backâ
Etc.
All of these things make you appear desperate for the client which is sales sin #1!
Instead youâll send 2 followup emails thatâs are very nonchalant and leaves the ball in the clientâs court. The goal is to appear detached from the outcome.
Send these about 3 days between each other.
Email 1: âhey {name}. Havenât heard from you in a while. Where should we go from here?
Email 2: hey {name}. Did I just get ghosted LOL?
If they still donât respond to those chances are they arenât interested anymore and you can send another followup in a few months.
If you want access to my full sales framework for closing photography clients just comment âSCRIPTâ and Iâll send it over!
Be blessed and stay stoked đđ€