How I Built My Business

Here’s the real story 👇 📌But first comment “PLAYBOOK” and I’ll send you the info you need to build your business the same way I did (without the dead ends) Tbh I struggled hard for the first 2 years😭 I bought ebooks, courses, and workshops to try and crack the code. But it seemed like everyone was just telling me to build an audience and send a copy and paste pitch 😑 And that’s what I did. And eventually I started to get some influencer gigs but it wasn’t sustainable. I was sending tons of emails and mostly just getting ignored. And the ones that did respond were offering free collabs. That’s cool for the first 2 or 3, but after that you realize it’s a lot of work to not get paid 😅 So I knew there had to be a better way. How come production companies weren’t getting the ole “influencer special” and could actually charge real money? I was missing something… And that something I was missing was what I now know to be “growth creator positioning” I had worked on all sorts of productions from movies, to tv shows and even commercials, but for some reason that had never clicked for me. It wasn’t until I saw the end product of a commercial I worked on as a PA that had a $300k production budget that it dawned on me. I could have shot something very similar for about $5k. How did they get a $300k budget for that?!? I was dumbfounded, so I spent the next few months deep diving into what the heck they did to convince the client it was worth that price. And here’s the secret. Production companies know how to tie their service to their clients end goals. They don’t just sell video or photos. They sell the deliverables as a means to an end. And that’s when clients start to care! I’m sure $300k was nothing to the client cause they were running this as a national TV spot for life insurance. They wouldn’t have to sign many clients to break even and then some! It’s all about the perceived value! So I switched my approach and the rest is history. If you want to learn how to implement these strategies so you can get more high ticket clients comment “PLAYBOOK” and I’ll send you my free guide. Be blessed and stay stoked 😎🤙