Effective Hotel Content Marketing Strategy

Your guru is wrong👇 Unless who you’re listening to has pitched multiple 5 figure projects to boutique and international resorts, I’d recommend pulling up a seat and taking notes (and maybe save a seat for your guru too 😂) (And if you’re a hotel reading this about to hire a random influencer. Save the hassle and don’t LOL) Say it with me… I DON’T sell content. I don’t sell followers. I sell RESULTS🫡 Because here’s the deal. You can make the most cinematic masterpiece ever, it can get a million views. But if the hotel doesn’t. 1️⃣ Get more guests 2️⃣ Increase the amount each guest spends Then literally who cares. It’s a waste of time, money, effort, and energy. And your chances of getting rehired are like .013% but we’ll round down to 0 😅 Idk about you but I like getting paid for my work and also making my clients happy. So if you’re anything like me, here’s a what you’ll want to know👇 Content is only effective and useful if it moves the viewer one step closer to a purchase. There’s essentially 3 main types of content. 1️⃣ Attention (make a stranger in the clients ideal avatar aware that the hotel exists) This can be done through leveraging viral hook frameworks around the destination (not cheesy irrelevant trends) and paid ads. Study great ads because it’s all about testing in bulk! 2️⃣ Educate (make the person aware of unique selling points and amenities that sets the hotel apart from similar options). Why should I book this hotel vs. the one next door? That’s the question you need to answer. 3️⃣ Convert (make someone say shut up and take my money) Think room tours, FPV tours, brand story, reviews, etc. Here’s a secret. Most people won’t book a vacation after seeing 1 15 second video. But if they follow a page and see the above types of content every day they are more likely to 🔥 Book a trip 🔥 Stay at that resort 🔥 Spend more money on upsells Which means your client makes more, they are happier, and they pay you accordingly. 🛑 If you want to know how to ACTUALLY get results for hotels… 👉 Comment “51” and I’ll send you a video that breaks it all down (and yeah it’s free🔥) Be blessed and stay stoked 😎🤙