The Truth About Buying Gear as a Creator

Sitting here waiting for the comment that’s like “I can charge 2x as much because I look legit” Come at me bro 😂 I remember a few years ago I went on a buying frenzy. I was a gear review addict and literally had YouTube notifications so I could be the first to know about new drops. I’ll be honest. It’s a lot of fun getting new gear but… But I was severely deceived 🤦🏻‍♂️ Because I bought a lot of new cameras, lenses, and drones but the amount of clients I closed (and the amount I charged) didn’t increase. SPENDING money on new gear is rarely investing unless you can tangibly prove how it will make you a positive ROI. So here’s a simple litmus test… 1. How much have you spent on gear this year? 2. How much more business have you gotten as a result of the gear? If #1 is more than #2 and you have no idea how you’re gonna make #2 more than #1 than you didn’t invest, you bought new toys. I bought into the lie that better quality gear means companies will pay me more. But here’s the truth. No 👏 one 👏 cares 👏 what 👏 camera 👏 you 👏 use I was basically buying gear to flex on other photographers who were never gonna pay me while my real clients couldn’t tell the difference between an a7siii and a red Komodo haha. In fact I just talked to one of my creator clients the other day who now shoots most of his client projects on a phone and his clients love him (and he’s making over $10k/ mo)! So if you are considering buying gear ask yourself this: What is more likely to get me more clients? A new camera or… Some sales and marketing skills 🤷‍♂️ And as a side note the skills last forever the camera last 3-4 years before you need a new one. And if you’re looking for a way to learn the business skills that allowed my client to go from 0-10k/mo consistently in just a few months, comment “CREATE” and I can send you more details. Be blessed and stay stoked 😎🤙