5 Truths About Working in Travel Content Creation

Let’s be honest 🧐 About 90% of the info you see creator gurus pushing is straight up false. How do I know? Because I’ve tried it all before. And I also have seen what works. There’s a difference between getting a few trades and making a course on it and being in the industry for 6 years and getting paid by the largest travel brands in the world. So because I care about facts let’s set the record straight. 1. Free collabs are not a real job. Yes they are a lot of work, time, and effort, but at the end of the day if you don’t get paid, you can’t claim that it’s a gig and you certainly can’t pay your bills. I’m a big proponent of working for free where it makes sense but not in the traditional exchange for a free room sense. 2. Having a large audience is not a requirement. Many of my creator clients have under 10k followers and guess what. It doesn’t matter because it’s not even relevant! It’s not about how many random people follow you on the internet. It’s about if you can get the client the results that grow their business. 3. If a company wanted to hire a big name photographer they already would have. There’s lots of reasons brands would hire a lesser known (but talented) creator including less expensive, less ego, more availability/care, etc. 4. Clients could care less about your gear. Unless there’s a specific platform requirement or brand guideline it doesn’t matter. I recently shot inserts with my a7siii for a commercial that was shot a red and the client didn’t notice a difference (they also saved on rental fees) Also a lot of my clients are wanting more phone stuff these days anyway. 5. Pretty content doesn’t get you on retainer. It *may* get you hired, but if you want to continue getting paid, you gotta produce results. I talk about all this stuff and more on my page so make sure to follow @nashhagen for more creative business tips. P.s. I also wrote an entire guide about how to get paid projects in the travel industry so if you want it just comment “PLAYBOOK” and I’ll send it over! Be blessed and stay stoked 😎🤙