5 reasons why you don’t need a big following to start earning money as a content creator ⤵ 1. Niche audiences are very valuable to brands: “Micro” Influencers ( < 50k followers) are valuable to brands for two reasons. Firstly, because of the personal connection between the influencer and their audience and secondly because a brand can often more effectively target the niche demographic of a micro-influencer that aligns with their brand over a larger influencer. 2. Quality over quantity: How engaged your audience is with your content is more valuable than your total number of followers. If your engagement rate an... Read more