Troubleshooting Facebook Ads: 3 Important Reasons They Aren't Converting

Need help troubleshooting Facebook Ads? In this short but powerful video, we'll go over three important reasons you're advertising on Facebook may not be converting -- and how to fix these issues! *BONUS* Make sure to grab my FREE "11 Steps To High-Converting Facebook Ads Blueprint": https://jessieonajourney.com/facebook-ads-blueprint-freebie/ This free Facebook Ads success blueprint shares some of my best tactics, including visuals and workbook sections so you can put learning into practice! In terms of growing my blogging business faster and with less overwhelm, I have to say Facebook ads has been the best thing that I've invested my time and money into. The thing with Facebook ads though is if you don't know what you're doing you can lose money and it can be confusing. Which is why I created this video where we are gonna go over three reasons your Facebook ads might not be converting. On that note, let's dive in to the three reasons your Facebook ads might not be converting. Reason number one, your targeting is off. You can have the best offer in the world with the most beautiful ad, but if you're not showing it to the people who truly benefit from it, you're not gonna see conversions. Keep in mind there is a difference between warm audiences and cold audiences. Your warm audiences feature people who have some idea of who you are. They've interacted with you at some point. Your cold audiences, on the other hand, feature people who, they don't know who you are. Typically, you're gonna see easier conversion with those warmer audiences. Show your ad to people who have visited your website in the last 180 days or have viewed a relevant video that you created. Now, there is another type of audience when it comes to Facebook ads that I want to bring to your attention because it can be very powerful. It is called lookalike audiences. To create a lookalike audience for Facebook ads you are going to need to provide Facebook with a source audience of at least a hundred people. That might be your customer list or your email subscribers, and you're basically saying, hey Facebook, find me people who are just like these. So, if you are trying to sell a product through Facebook ads and you can give Facebook your customer list for that product, that's going to probably be a high-converting audience. If you're thinking, okay, that's great, but my product is new and I don't have 100 customers yet. Well, you could also use your email list. Here is the trick with this. You want to make sure that the people on your email list are the people who would also want your product. Here's an example. Let's say that your paid product is an online course on travel hacking, and to get people onto your list you offer a freebie that is a free travel hacking checklist. Well, you know that that segment of your email list is interested in travel hacking, so it is worth creating a lookalike audience of them. Reason number two your Facebook ads might not be converting. There's a disconnect between your ad and your landing page. Picture this. You see a Facebook ad for a travel backpack. The photo is bright pink with feminine writing and a proof of millennial women clinking mugs and laughing around a fire. But when you click the ad, you're taken to a landing page with a dark navy blue background, bold fonts, a masculine feel. Well, you're probably gonna feel confused. You might wonder if you're in the right place. You might feel tricked. And you probably won't opt-in to whatever that offer is. What you want to make sure is that every step of the ad journey you're offering has a cohesive, seamless feel so the person only feels like they are in the right place. Finally, reason number three your Facebook ads might not be converting. The timing is off. Sometimes this is based on seasonality. Maybe your US audience isn't interested in seeing a bathing suit ad in winter. Other times another blogger with a larger budget may be promoting a similar offer and your ad just can't compete. There are so many reasons an ad doesn't convert or converts and then stops converting, and this is definitely one to take into consideration. My tip--turn your ad off and then turn it back on in a few weeks. Then see if that does anything to help. If it doesn't, no worries. My free 11 step blueprint to high-converting Facebook ads has a ton of other ideas to help you troubleshoot your ads that aren't converting and give you powerful tactics to help you create better ads altogether. And on that note, I hope you enjoyed this video. I hope you'll feel inspired to go run your own Facebook ads campaign.