Sedona + Jess
A woman and a dog are joyfully interacting on a beach. The woman is wearing a beige oversized sweater and black shorts, with her dark hair tied back. She has her arm raised high, likely holding a treat or toy for the dog. The dog, an Australian Shepherd or similar breed with a merle coat, is jumping up excitedly, its front paws lifted off the ground and mouth open in a happy expression. The background shows a sandy beach and the ocean, creating a serene coastal setting. The scene captures a moment of playful connection between human and pet.

Pet Ownership Boom Since Pandemic

THE PET BOOM 💥- save and share •the number of pet-owning households and the amount of money spent on our furry pals has significantly increased since the pandemic •millennials recently overtook boomers as the largest pet-owning group •humanization of pets —> treating our furry pets as one of the family •workplaces are becoming more pet friendly •animal lovers trust other animal lovers - petfluencers are a thing to stay Just a few reasons why making a dog Instagram was a very smart decision! What have you noticed in the pet industry where you live? (more pet friendly accommodation, more options for dog food,…etc.)

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